Hussain Sajwani and Damac Properties have become synonymous with glitzy real estate properties especially in Dubai. The Damac owner founded the company in 2002 to exploit the government decree that allowed foreigners to own properties in the jurisdiction. The windfall of foreigners rushing to have a piece of the famed Dubai was immediately felt in Dubai. This saw Damac Properties grow exponentially into one of the leading real estate property developers and managers beyond the Dubai borders. The first units that Hussain Sajwani commissioned were sold out even before construction began. Since then, Mr. Sajwani has never looked back. Damac has already listed its shares on the Dubai financial markets while a London Stock Exchange initial public offer (IPO) is in the offing. Damac Properties has also transformed into an international real estate property developer with a reputation of developing high-end properties, suave financial management and aggressive and innovative marketing strategies. Damac Properties currently has properties in many cities in the Middle East and London.
Aggressive and Innovative Marketing: A Glitzy Affair
Hussain Sajwani has adopted an aggressive and innovative marketing strategy aimed at promoting Damac Properties as glitzy and luxurious brand. They offer luxurious gifts to their clients who purchase their glamorous properties including expensive cars. Moreover, they have developed a strong network with individuals in high places and celebrities. The legendary golfer, Tiger Woods is currently partnering with the company in designing one its luxury golf courses that will be opened in 2018 and will bear the brand name of President Donald Trump. A similar golf course bearing the Trump’s famous brand name had already been opened in February in one of the high-end residential properties owned by Damac Properties.
The Sajwani Family: A History of Real Estate Investment
Hussain Sajwani has a strong family background in real estate development. The Hussain Sajwani family is renowned for their strong interest in the industry having started off with a relatively small real estate business where Hussain Sajwani first learned his trade. After graduating from University of Washington, he joined GASCO briefly before venturing into entrepreneurship in the hospitality industry. He founded a catering business, which he has included into the Damac Group entity. Damac has divested into investment too.